This ATTP-accredited course equips Technology Transfer Professionals, Knowledge Exchange practitioners, and university staff with the frameworks needed to build and strengthen relationships with industry. Explore motivations, challenges, and mechanisms for successful collaboration, and develop strategies for communication, trust-building, and impact measurement.
Key Topics
01
Foundations of University–Industry Engagement.
02
Mapping and Developing Your Innovation Ecosystem.
03
Value Proposition and Customer Persona Development.
04
Planning for Impact and Metrics.
05
Strategic Communication and Relationship Building.
Learning Objectives
Understand drivers of academic and industry stakeholders.
Map innovation ecosystems and develop value propositions.
Build trust and long-term relationships.
Integrate sustainability and impact into engagement strategies.
Use metrics and KPIs to demonstrate impact.
Format & Credits
15 RTTP Credits | In-person or Online.
Who Should Attend
Organisations aiming to enhance university–industry collaboration and stakeholder engagement.
See our other ATTP Courses